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Dove Healthy Ritual Shampoo

Dove partnered with Kanchize Design Studio to launch its Healthy Ritual for Growing Hair variant—featuring natural ingredients like Coneflower and White Tea. The challenge was to highlight these vibrant visuals without compromising Dove’s iconic 1/4th moisturizing cream promise and minimalistic white aesthetic, all within the limited space of a shampoo sachet.

Our Creative Solution
We introduced a seamless flow design that balances modern natural cues with classic Dove elegance:

Dual Visual Language:

  • One side remains minimal and white to reflect Dove’s legacy, while the other flows with lively, petal-filled ingredient imagery.

Milk Cream Cue:

  • Subtle cream graphics maintain the moisturizing story.

Extended Shelf Impact:

  •  The flowing petal design connects sachets across a row, amplifying shelf visibility.

 Technical Precision:

  • Adapted design fluently across powder cartons, pouches and liquid labels for consistent brand presence
     

Impact & Results
The pack stood out in the cluttered sachet market—achieving standout shelf throw while staying true to Dove's brand DNA.
Kanchize, a trusted creative studio in Mumbai, crafts smart packaging design that blends heritage with innovation.

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