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Dove PACKAGING REVAMP

Minimalism with Impactful Brand Expression

Dove partnered with Kanchize Design Studio, a leading creative studio in Mumbai, to elevate its shampoo and conditioner packaging across bottles and sachets. The brief: enhance brand DBA (Distinctive Brand Assets)—especially the Dove bird icon—for stronger impact while preserving the brand’s clean, minimal identity.​

Our Creative Solution

Concept

  • Developed a decluttered layout with the Dove bird as the visual hero to anchor brand recognition.

Design Language

  • Balanced minimalism with soft gradients, refined typography, and generous white space.

Color Strategy

  • Retained Dove’s signature white and blue palette, with subtle accents to differentiate variants.

Visual Assets

  • Created new mnemonics for Nutri Serum and 1-Min Conditioner, along with texture visuals on sachets to enhance storytelling.

BOP Strategy

  • Optimized the back-of-pack with clear, intuitive usage icons and a simplified layout.


Impact and Results
The refined packaging merged minimal design with impactful branding, improving shelf visibility, consumer clarity, and emotional recall—strengthening Dove’s legacy of care in modern routines.

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