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Clinic Plus SOAP

From Hair care to Skin care
Clinic Plus, a trusted hair care brand, partnered with Kanchize Design Studio to mark its entry into the skincare category—while staying rooted in its core values of nourishment and care. The challenge was to retain brand familiarity while signaling a clear shift from healthy long hair to healthy glowing skin.

Our Creative Solution

Concept

  • Positioned the soap as a natural extension of the brand’s nourishing legacy.

Brand Continuity

  • Reimagined the iconic mother-daughter cameo to reflect skincare and emotional care.

Color Strategy

  • Continued use of the blue and white palette ensured purity, hygiene, and visual linkage to existing hair care products.

Ingredient Storytelling

  • Highlighted milk protein and Vitamin E through milk splash graphics to communicate skin nourishment.

Typography and Language

  • The “Swasth Nikhaar” tagline was adapted into Hindi using Devanagari script to enhance local connect.


Impact and Results
The packaging successfully bridged the brand’s legacy with its skincare debut, reinforcing consumer trust and shelf recognition while creating fresh relevance for a new category.

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