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Azone
Everyday Fragrance, Artistic Expression
Azone partnered with Kanchize Design Studio, a leading creative studio in Mumbai, to craft a distinct brand identity and packaging design for its fragrance gel tags—designed for use in cars, homes, and personal spaces. The goal was to create a sensory experience that feels vibrant, expressive, and modern.
Our Creative Solutions
Logo
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A unique icon combining a fragrance petal and boomerang—symbolizing scent dispersion, joy, and movement—paired with elegant, flowy typography.
Design Language
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A visual representation of movement and aroma—abstract forms, soft edges, and tactile expression.
Color Strategy
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Each variant features a mood-driven palette and expressive brushstroke textures. Product names inspired colour choices, enhancing emotional appeal and shelf impact.
Packaging
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Compact, modern formats ensure versatility and a strong visual presence in both home and travel spaces.
Impact and Results
The artistic expression of fragrance through vibrant visuals and modern design positioned Azone as a trusted fragrance companion. The expressive design elevated brand perception, improved recall, and deepened consumer connection.
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