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amrut veni
Ancient Wisdom, Modern Aesthetics
Sahyadri Bio Labs partnered with Kanchize Design Studio, a leading creative studio in Mumbai, to revitalize the branding and packaging design for Amrut Veni—an Ayurvedic haircare line rooted in heritage.
Our Creative Solutions:
Concept
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Balanced traditional design sensibilities with clean, modern structure to appeal to South Indian consumers.
Design Language
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Inspired by the Ginkgo leaf—an enduring symbol of longevity and resilience.
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Designed a unique pictogram intertwining hair strands with plant roots, representing deep nourishment.
Colour Strategy
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Chose an elegant palette of off-white, gold, and earthy green to reflect herb-rich authenticity. Introduced gold foil embellishments for a refined, premium finish.
Impact and Results
The blend of ancient Ayurvedic essence with contemporary execution positioned the product as a trusted choice for wellness seekers. The premium yet rooted packaging reflected Sahyadri Bio Lab’s commitment to blending Ayurveda with innovation, elevated brand perception, boosted recall, and strengthened consumer trust in both product and maker.

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