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tata i-shakti Soda

Client & Project Objective
Kanchize Design Studio was commissioned by Tata Chemicals to design the i‑Shakti Soda branding and packaging specifically for the Gujarat market, with the brief to convey purity, functionality, and local relevance using culturally resonant visuals

Our Creative Solution

Market-relevant storytelling:

  •  Integrated imagery of popular Gujarati dishes like dhokla, bhajya, and fafda that require baking soda, creating instant usage connection.

Decluttered package layout:

  • Enhanced logo prominence and enlarged promotional call-outs to improve visibility on retail shelves.

Messaging hierarchy:

  •  Structured design ensures clarity—from brand name, product descriptor to cooking usage icons—for smooth readability.


Impact & Results 
The redesign significantly elevated shelf presence and consumer comprehension. A clearer logo and streamlined layout boosted retail engagement and purchase intent. As a leading creative studio in Mumbai, Kanchize delivered strategic branding design and packaging design that effectively repositioned Tata I‑Shakti Soda as a trusted, kitchen essential in Gujarat.

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