Our Creative Solution

Regionally themed art:

• Crafted a Durga Puja illustration for East India and a Diwali motif for the West—each celebrating cultural authenticity and festival spirit, Keeping major pack elements like logo in its original place.

Colour Strategy:

•  The brief required using only the existing brand colour palette,
  restricted to Tata Salt’s current flat colours—no gradients—for brand integrity and production consistency. 

Design language:

• Rich symbolic motifs balanced with clear, flat graphic treatment to reinforce heritage and festivity.

Packaging hierarchy:

•  Clean layout ensures Tata Salt brand name, festive messaging, and variant type are easily navigable.

Impact & Results
By unifying brand elements and highlighting key benefits, Henko now connects more confidently with modern Indian households. The bold, refreshed look enhances recognition and strengthens purchase intent across both urban and rural markets.