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HAIRCODE

Designing Confidence for the New-Age Man

Hair Code partnered with Kanchize Design Studio to revamp its identity and packaging for a new men’s shampoo range that offers multi-benefit grooming solutions. The brief was to design a pack that appeals to young, style-conscious men, while clearly communicating product efficacy and functional strength.

Our Creative Solution:
We crafted a masculine, modern design system that reflects both grooming and lifestyle cues.

Visual Language:

  • Strong, dark backgrounds with bold accent colours signal performance and premium quality.

Colour Strategy:

  • Distinct shades like deep green, silver, and blue help differentiate variants and communicate core benefits (anti-dandruff, anti-hair fall, etc.).

Typography:

  • Compact, bold fonts add impact and quick legibility on shelf.

Pack Structure:

  • Sleek bottle silhouette with high-gloss finish appeals to the grooming-conscious male consumer.


Impact & Results:
The refreshed identity enhanced Hair Code’s shelf presence and helped reposition it as a relevant, style-driven brand in the men’s hair care segment.
Kanchize, a leading creative studio in Mumbai, delivers high-performance branding design and packaging design tailored for modern markets.

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