Our Creative Solution

Logo romance motif:

• We developed a fresh visual language that combines boldness with clarity.​

Evergreen romance aesthetic:

• Fluid curves and extended strokes echo continuous bonds, enhanced with gold edge detailing for a luxurious romantic touch.

Ingredient storytelling:

• Visual narratives featuring olive oil and coconut evoke soft, creamy hydration and tender skincare benefits.

Design language & hierarchy:

•  Light, airy palettes paired with soft-focus treatments balance romance with product efficacy. Structured typography ensures clear progression from brand to benefit to ingredient.
   

Material finish:

• Silk-like textures on the pack enrich sensory appeal and elevate shelf presence.

Impact & Results 
The revamped logo and packaging design enhanced brand visibility and emotional resonance, strengthening trust and premium positioning. Rexona’s ingredient-led storytelling and elegant visuals assert it as a nourishing, enriching skincare choice. Kanchize, a premier creative studio in Mumbai, reinforced its expertise in branding design and packaging design through this beautifully cohesive transformation.