Our Creative Solution
We imagined the visual identity to tell a story of authenticity and craftsmanship.

Concept

• Celebrate heritage through a refined, modern lens.

Design Language

• Clean grids with traditional flourishes to merge old and new

​​Colour Strategy

• Jewel tones with pops of metallic gold for a premium finish.

Visual Identity

• The design unifies the logo, gold accents, and intricate dry fruit patterns to create a strong, premium brand identity. Vibrant colors and the regal presentation of the laddu and thali evoke luxury.

The Results
The refreshed packaging brings together traditional Indian aesthetics with a modern, mindful design approach. Heritage now presents itself as a contemporary indulgence- one that appeals to today’s design-conscious, culturally rooted consumer. Every detail reflects authenticity, care, and a timeless sense of celebration.