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DOVE PEPTIDE BOND STRENGTH RANGE
Visual Strength with Proven Care
Dove partnered with Kanchize Design Studio to launch its Peptide Bond Strength range, positioning it as a premium, science-led haircare solution that reconstructs broken hair bonds while maintaining Dove’s nourishing DNA. The goal was to communicate breakthrough bio-protein technology with elegance, clarity, and consistency across formats.
Our Creative Solution
Concept
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A fusion of scientific precision and everyday care, inspired by Kintsugi, celebrating restored strength as beauty.
Design Language
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Gold accents symbolizing transformation; refined typography and bio-protein visuals reinforce clinical efficacy.
Colour and Material Strategy
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White, gold, and cream reflect purity, nourishment, and strength, supported by texture cues.
Packaging Formats
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Unified branding across shampoo, conditioner, serums, and mask. Premium 3D formats for Bi-Phasic Oil and Crème Serum.
Impact & Results
The design translated complex science into intuitive, elegant packaging—making innovation feel accessible, not intimidating. Gold detailing added emotional depth, while visual clarity boosted trust and shelf standout.
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