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pure derm
Clean Science Meets Clean Design
Kanchize Design Studio partnered with Pure Derm to develop a refreshed packaging design for its anti-dandruff shampoo sachet, aiming to communicate both dermatological expertise and gentle care. The objective was to position the brand as a reliable, modern solution while maintaining category familiarity.
Our Creative Solution
We created a clean, clinical-yet-approachable visual system that enhances visibility and user trust:
Design Language:
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Structured, medical-inspired layouts paired with soft graphics to balance authority and comfort.
Colour Strategy:
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Crisp whites with specific accent colours (blue, pink, green) for easy variant differentiation and freshness.
Ingredient Imagery:
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Subtle visuals of key actives reinforce the formula’s credibility without overpowering the pack.
Typography:
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Clean, easy-to-read fonts aligned to a dermatological tone of voice.
Impact & Results:
The new design system strengthened Pure Derm’s visibility in the anti-dandruff segment and built greater trust with efficacy-seeking consumers.
Kanchize, a leading creative studio in Mumbai, delivers strategic branding design and packaging design that brings science and sensibility together.
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