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Margo Facewash & Handwash

Modern Expressions of Heritage Ayurveda

Objective:

Design a cohesive system design across Margo’s face wash and hand wash variants to ensure easy variant rollout, elevate the brand in a premium-aspiring natural personal care space, and highlight neem’s natural antibacterial qualities in hand wash.

Our Creative Solution

System Design:

  • Unified label architecture enables seamless addition of new variants while keeping visual consistency and streamlined production.

Neem & Natural Elements:

  • Prominent neem leaf motifs and botanical textures signal purity; messaging reinforces that neem is a natural antibacterial ingredient trusted in tradition.

Premium Aspiration:

  • Golden accents on lids or borders add subtle luxury cues without overpowering the natural positioning.

Nemonic Design & Layout:

  • Clear logo-centric placement ensures brand prominence; nomenclature hierarchy—product name, benefit callouts, ingredient icons—is intuitive across variants.
     

Impact & Results:
This strategy balances modern elegance with botanical authenticity. By centering neem and natural elements, Kanchize’s packaging design conveys both efficacy and premium sensory appeal—reinforcing Margo as a trusted, elevated daily care ritual from a leading creative studio in Mumbai.

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