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PONDS charcoal FACE SCRUB
A Bold Look for Deep Cleansing Innovation
Pond’s collaborated with Kanchize Design Studio to align the product pack with the TVC’s activated charcoal narrative—positioning the scrub as a powerful deep-clean tool, visually absorbing pollution and impurities.
Our Creative Solution
Brand Connection Through Transparency:
Kanchize applied a semi-translucent panel in the pack front to mimic charcoal’s filtration effect. This clever use of transparency reveals the gel inside, visually distinguishing the scrub from face wash and suggesting active charcoal action—consistent with the motion of pollution particles being drawn in
Visual & Structural Design Language:
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Opaque charcoal graphics reinforce the raw power of activated charcoal.
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Translucent gel window brings “absorption in action” to life, bringing dynamism and functional clarity.
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Contrast play between opaque and translucent elements visually dramatizes detoxification and deep cleaning abilities.
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Pond’s Brand Codes ensured recognizability through brand-consistent elements with a bold twist.
Impact & Results:
The packaging successfully carved a strong presence in a saturated category, appealing to younger consumers and reinforcing Pond’s relevance in modern skincare.
This design strategy emphasizes how packaging visually echoes the product concept—anchored in transparency and contrast—delivering a compelling branding design and packaging design experience.
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