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Tresemme Sachets
A Premium Makeover for Mass Appeal
Tresemmé partnered with Kanchize Design Studio to reimagine its sachet packaging—aiming to translate its premium salon proposition into the affordable, mass-market format without compromising brand integrity.
Our Creative Solution
To align with Tresemmé’s global identity while enhancing shelf standout, our design focused on:
Bold Visual Hierarchy:
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Enlarged logo placement for instant brand recall.
Color Blocking:
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Strategic use of black, red, and gold to mirror Tresemmé’s premium codes.
Ingredient Storytelling:
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Clean, ingredient-forward imagery to signal variant clarity.
Unified Range Language:
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Consistency across SKUs while allowing individual distinction.
Impact & Results:
The refreshed sachets delivered a clear upgrade in visual appeal, improved brand recognition at point of sale, and reinforced Tresemmé’s premium perception in the economy segment.
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