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Jovia Soap

Branding & Packaging Design for a Gentle Natural Soap

Jyothy Labs partnered with Kanchize Design Studio to launch JOVIA, a gentle, nourishing soap brand rooted in the goodness of nature. The goal was to build a clean, modern identity that conveys softness, purity, and everyday care.

Our Creative Solution
As a leading creative studio in Mumbai, we crafted a warm, nature-led design language. A refined logo with soft curves and modern flow to reflect calm elegance

Design Language

  • A refined logo with soft curves and modern flow to reflect calm elegance

Colour Strategy:

  • Natural pastel shades to evoke gentle, nourishing cues

Ingredient: 

  • Focused visuals (Lemon & Aloe Vera, Sandal & Turmeric) for immediate recognition

  • ​A Vitamin E “Goodness Drop” seal to reinforce skin care benefits

Visual Hierarchy:

  • Clean layouts with subtle gradients for a soft, premium feel

 
Impact & Results:
The packaging established JOVIA as a trusted, natural soap offering. It stood out on shelves with its fresh, minimal look while building strong associations with nourishment and care from nature.

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