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Jovia Soap
Branding & Packaging Design for a Gentle Natural Soap
Jyothy Labs partnered with Kanchize Design Studio to launch JOVIA, a gentle, nourishing soap brand rooted in the goodness of nature. The goal was to build a clean, modern identity that conveys softness, purity, and everyday care.
Our Creative Solution
As a leading creative studio in Mumbai, we crafted a warm, nature-led design language. A refined logo with soft curves and modern flow to reflect calm elegance
Design Language
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A refined logo with soft curves and modern flow to reflect calm elegance
Colour Strategy:
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Natural pastel shades to evoke gentle, nourishing cues
Ingredient:
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Focused visuals (Lemon & Aloe Vera, Sandal & Turmeric) for immediate recognition
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A Vitamin E “Goodness Drop” seal to reinforce skin care benefits
Visual Hierarchy:
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Clean layouts with subtle gradients for a soft, premium feel
Impact & Results:
The packaging established JOVIA as a trusted, natural soap offering. It stood out on shelves with its fresh, minimal look while building strong associations with nourishment and care from nature.

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