Our Creative Solution

New formats

• Launched new sleek pump bottles and tubes for shampoos and conditioner formats.

Visual Identity

• Introduced a refreshed logo lockup, modern fonts, and a new cream swatch on front-of-pack.

Design Detailing

• Featured gold vertical Dove branding and a redesigned Bio-P Care icon, both with UV printing for a premium, tactile finish.

Colour Strategy 

• Implemented variant-specific colour palettes to aid consumer navigation.

Rollout Strategy

• Deployed a phased launch to ensure continuity for existing users

Rollout Strategy

• Combined minimal layouts, soft silhouettes, and rich detailing to signal trust and innovation.

 
Impact and Results
The new design system achieved stronger on-shelf visibility, improved variant recognition, and elevated brand perception. Consumer response showed increased engagement and ease of selection, while the tactile and visual upgrades reinforced Dove’s premium positioning across the market.