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Henko Range extention
Empowering laundry care with clarity, trust, and vibrancy
Henko detergent, needed a revamp as their packs looked premium but lacked laundry category codes. The goal was to introduce clear category cues, highlight gentle care and color-brightening features, and bring the idea of “gentle care with a hard-working formula” to life-ensuring a seamless brand experience across formats like liquid and refill pouch while extending the portfolio with new pack formats and a synergized design system.
Our Creative Solution
We developed a fresh visual language that combines boldness with clarity.
Concept
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The visual of the chain of hearts represents a dynamic and energetic identity, reflecting Henko’s brand idea of everlasting care and love for clothes.
Design Language
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Incorporates laundry-relevant elements like water, brightness, and clean layouts, using intuitive icons and bold typography for clear visual hierarchy and readability.
Color Strategy
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ITrustworthy blues for freshness and detergent in action feel, crisp whites for purity and lively contrasting magentas / pink taking up centre stage on pack to improve shelf throw and retail brand blocking.
Formats
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Adapted design fluently across powder cartons, pouches and liquid labels for consistent brand presence
Visual Elements
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Energetic splash and bubble motifs to evoke stain-lifting power, reinforced by clear benefit badges.
The Result
By unifying brand elements and highlighting key benefits, Henko now connects more confidently with modern Indian households. The bold, refreshed look enhances recognition and strengthens purchase intent across both urban and rural markets.
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