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Tata Salt Panchtattva
Tata Salt partnered with Kanchize Design Studio to bring a deeper sense of purpose and tradition to their Panchtattva variant - an innovation enriched with five essential nutrients. The brief: design a pack that feels rooted in Ayurveda while appealing to modern, health-conscious families.
Our Creative Solution:
We developed a visual language that bridges ancient wisdom with contemporary design cues.
Symbolic Elements
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Introduced a sacred octagon mandala to reflect balance and harmony.
Wellness Icons
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A yogi silhouette within a lotus frame subtly conveys inner peace and mindful living.
Typography
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Used modern Indianized fonts for cultural relevance.
Nutrient Highlighting
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Clearly showcased the five core nutrients—zinc, calcium, iodine, Vit B3, and Vit B6 as central to the pack narrative.
Colour & Finish
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Natural tones and clean lines echo the purity and functional value of the product.
Impact and Results:
The refreshed packaging deepened Tata Salt’s wellness positioning, resonating with consumers seeking both nutrition and meaning in their everyday choices.
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