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Tata Salt – Republic Day Limited Edition Pack
For Republic Day, Tata Salt partnered with Kanchize Design Studio to create a pack that celebrates not just patriotism, but the power of curiosity and dialogue. The brief was to bring to life the campaign message #DeshKeLiyeHarSawaalUthega - every question raised for the country matters—through compelling and culturally resonant packaging design.
Our Creative Solution
We designed a series of four limited-edition packs that invite everyday Indians, especially children, to ask thought - provoking questions for a better tomorrow:
Hero Visual:
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Children cycling across India with white flags bearing questions - symbolising unity, progress, and the fearless curiosity that drives national change.
Regional Relevance:
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Each variant featured one unique question - crafted for India’s North, South, East, and West - to inspire a pan-India conversation.
Design Style:
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Vibrant illustrations with limited colours of packaging, bold lines, and playful typography create visual impact and emotional resonance.
Brand Balance:
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Integrated seamlessly with Tata Salt’s trusted identity while bringing a campaign-specific creative lens.
The Result
The limited-edition packs turned an everyday essential into a meaningful conversation starter, sparking awareness, regional pride, and reflective dialogue across Indian households. The idea of packaging used for Campaign communication was appreciated
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