top of page
Clinic plus vita oil
Clinic Plus collaborated with Kanchize Design Studio to design Vita Oil, a non-sticky almond-enriched hair oil tailored for users seeking nourishment without the heaviness of traditional oils. The goal was to break category perceptions around diluted NSHO (Non-Sticky Hair Oil) by showcasing the real richness within.
Our Creative Solution
We crafted a packaging story rooted in belief, habit, and visibility:
Inverted Bottle Structure:
-
A unique form with a narrow base for instant distinction from standard hair oil packs.
Almond-Centric Visuals:
-
Ingredient cues like almond textures on the variant slab and gumming-side visuals communicate the nourishing aspect. It almost seems as if the Almonds are soaked in oil.
Naming Strategy:
-
“Vita Oil” as a sub-brand reinforces the idea of vitamin-rich nourishment.
Modern, Intuitive Design:
-
Sleek label layout and enhanced visibility of oil colour to support the “seeing is believing” insight.
Impact & Results
The design elevated trust in the NSHO segment while enhancing the oiling experience through visual storytelling.
Kanchize, a leading creative studio in Mumbai, blends deep consumer insight with branding design and packaging design that transforms routine rituals into engaging experiences.
bottom of page