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UjALA CRSIP AND SHINE

Objective:
Create a compelling pack design that visually communicates how Crisp & Shine makes clothes “look as good as new,” while unifying two distinct product tiers under a cohesive brand architecture.
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Strategic Design Vision:

Replica Shirt Pack Look:

  • A shirt-shaped pack silhouette—complete with crisp collar and cuff lines—infuses personality and wit, directly echoing freshly laundered garments.

​Crisp Collar & Cuff Aesthetic:

  • Sharp collar and cuff elements reinforce the promise of smartness, crispness, and freshness.

​Dual‑range system design:

  • Premium Range: Deep, dark backgrounds paired with luxurious rose‑gold branding deliver a high‑end, sleek appearance.

  • General Range: Single‑tone colour backgrounds and dual‑colour branding ensure clarity and everyday appeal.

Visual & Typographic Style:

  •  Ironing‑inspired graphics evoke smoothness; clean sans‑serif typefaces and intuitive icons maintain readability and ease across SKUs.

Visual Narrative:

  • Illustrations of pristine shirts with subtle shine effects reinforce the “brand-new” clothing story.


The Result  
This packaging design strategy blends playful wit with functional clarity—ensuring strong shelf presence, brand recall, and premium positioning. Kanchize, a top creative studio in Mumbai, elevates branding design and packaging design in everyday essentials.

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