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T-shine 

Organic Toilet Care That Reaches Every Curve & Corner

T-Shine partnered with Kanchize Design Studio to launch an organic toilet cleaner designed to offer effective hygiene with a green, aroma-led formulation. The objective was to build a distinctive, trustworthy identity in the competitive hygiene category—balancing power, safety, and sensorial appeal.

Our Creative Solution
 We crafted a bold, intelligent design system that reflects both performance and care:

Logo Refresh

  •  Custom symbol with integrated curves and corners—visually reinforcing the idea of a cleaner that reaches every contour of the toilet.

 Colour Strategy:

  • A fresh blue and green palette to reflect cleanliness, eco-friendliness, and safety.

 Aroma-Led Positioning:

  • Floral and herbal visual cues paired with clean graphics to highlight the product’s pleasant fragrance.

 Typography & Icons:

  • Functional layout with clear, benefit-led communication to build user trust.


Impact & Results
The design positioned T-Shine as a powerful yet safe toilet care brand—helping it stand out on-shelf and resonate with eco-conscious consumers.
Kanchize, a leading creative studio in Mumbai, blends strategic branding design and packaging design with product storytelling that delivers impact.

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