Test. Touch. Trust.

Kanchize Design Studio developed a dynamic POSM suite for Vaseline’s body lotion range—including Healthy White Lightening, Intensive Care, and Total Moisture variants.

 

Creative Highlights:

• Visual segmentation by variant: light pink, yellow and cocoa palettes.

• Interactive shade wheel for Healthy White—encouraging in-store engagement.

• Shade wheel also included in individual packs.

 

This POSM amplified trial, educated consumers on skincare efficacy, and reinforced Vaseline’s science-backed glow promise.