St.Ives - Where Nature Meets the Aisle

St. Ives partnered with Kanchize Design Studio to craft a vibrant, high-impact POSM design across its product range of body lotions and scrubs—spotlighting hero ingredients like apricot, avocado, and oatmeal.

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Creative Highlights

• Bold, 3D pop-up displays

• Nature-inspired color palette

• Ingredient-led visuals with tactile appeal

This POSM system brought the brand’s natural, youthful energy to life in retail environments—enhancing navigation, boosting impulse appeal, and reinforcing St. Ives’ positioning as a playful, ingredient-first skincare brand.