Freshness that Pops on Shelf

Kanchize Design Studio partnered with Rexona to craft a POSM that elevates shelf presence in space-limited retail. 

 

Our Creative Solution
• Developed an ergonomic parasite hanger with 3D product pop-ups for high visibility
• Used water-drop visuals to convey freshness and hygiene
• Featured Shower Fresh and Powder Dry variants with a blue-white-pink color scheme
• Ensured clean vertical layout for smooth in-aisle integration

 

Rexona gained high visibility with minimal space, driving impulse buys and reinforcing its daily personal care relevance.

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