Kanchize Design Studio developed a unified POSM system for Pure Derm’s Anti-Dandruff Shampoo range—Dandruff Detox, Mint Blast, Ultra Hydrate, and Fall Defy—visually stacked under one clean, cohesive retail identity.

 

Our Creative Solution:

• Blue clinical bubble mnemonic representing Oxy-Fused Tech and dermatological trust.

• Introduction of female cameo to visually drive home the anti-dandruff promise.

• Variant-specific colours and ingredient cues for shelf-level clarity.

• Clean, modern shelf system enhancing in-store organisation

​​

This strategic integration of science, beauty, and brand storytelling elevated

in-store presence and clearly communicated Pure Derm’s clinical yet approachable positioning.