PEPSODENT SENSITIVE - Precision POSM for a Targeted Oral Care Launch

Pepsodent partnered with Kanchize Design Studio to create retail visibility for its new Sensitive Mineral Active toothpaste.

Our Creative Solution

• Shelf strips and floor stacks echoing the clean, clinical appeal of sensitive care

• Cool-toned palette and clinical cues for instant product association

• Sharp typography and focused messaging for fast consumer recognition

By aligning design precision with clinical cues, the POSM empowered in-store visibility and reinforced Pepsodent’s credibility in advanced oral care.