Strong on Shelf, Strong on Germs

Kanchize Design Studio partnered with Pepsodent to launch its Germi Check 8 toothpaste, transforming its benefits into a high-impact POSM.

 

Our Creative Solution

• Created floor stackers and shelf strips with a bold, clean layout

• Featured clove + neem cues with CPC tech visuals for efficacy recall

• Integrated the #AcchaMunhAcchiBaat campaign line for memorability

• Used a high-contrast palette of white, blue, and red to reflect hygiene and freshness

 

The design boosted shelf visibility and reinforced Pepsodent’s promise of premium oral care.