To simplify shopper decisions across Horlicks’ diverse nutrition range, Kanchize Design Studio crafted a strategic category manager POSM for retail shelves.

 

Our Creative Solution

• Divided the portfolio into 6 need-based categories—from stamina to bone strength

• Integrated brand DBAs into shelf headers and visuals

• Used distinct colour palettes and icons to signal benefits clearly

 

Heightened aisle navigation, improved shopper understanding, and stronger on-shelf brand presence.