Closeup partnered with Kanchize Design Studio, a creative studio in Mumbai, to create POSM for its White Attraction range—infused with lemon essence and sea salt for a naturally whiter smile.

 

Creative Highlights

• Clean, vibrant visuals reflecting freshness and whitening

• Ingredient-led design language

• Educative leaflet highlighting tea/coffee stains and dual-action benefits

 

The POSM amplified product differentiation, improved shelf impact, and strengthened consumer understanding of Closeup’s whitening innovation.