To amplify the launch of Axe Signature Adrenaline, a high-performance cologne range, Kanchize Design Studio created a striking POSM design that captured the thrill of sports and speed right at the shelf.

​

Our Creative Solution

• Window created using dual shelf strips for standout framing

• Energetic orange and yellow palette reflecting adrenaline rush

• Bold, athletic typography for on-shelf power.
   

The design captured the pulse of a high-energy lifestyle, drew instant shopper attention, and strengthened recognition for Axe’s new fragrance format—driving trial and expanding brand presence in-store.