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MORE LIGHT DETERGENT

Client & Project Objective
Kanchize Design Studio worked with More Light to elevate their detergent branding design and packaging design. Our mission: deliver a packaging architecture that clearly communicates multi‑benefit performance, ensures intuitive hierarchy-led messaging, and maximizes shelf presence in India’s competitive detergent segment.
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Our Creative Solution

Anchor visual:

  • Crafted a bold “Power Stain Removal” imagery with enzymatic-action cues for fast, deep cleaning.

Multi‑benefits messaging:

  • A T‑shirt icon with a blue collar signals colour-safe protection and a white shirt emphasizes stain removal. Additional icons reinforce fragrance longevity and fabric care.

Hierarchy & architecture:

  • Clean messaging layout prioritizes brand name, core benefit, and usage in logical sequence.

Visual strategy:

  • Dynamic pack layout with energetic accents injects a sense of power and efficacy.

Premium cues:

  • Structured typography and clear variant differentiation elevate perceived value and trust.

 
Impact & Results
Once launched, the redesigned pack significantly enhanced consumer comprehension and on‑shelf visibility. Clear benefit messaging boosted purchase intent and mass trial. As a leading creative studio in Mumbai, Kanchize delivered packaging that articulates trust, efficacy and premium brand positioning for More Light.

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