Our Creative Solution

Concept: 

• The extended “x” in the Maxo logo spells “max protection,” while vibrant orange arrows convey swift attack mode and effectiveness.

Colour strategy:

• High‑contrast orange energises the pack, ensures standout shelf‑throw and visually signals spontaneity and zest.

Emotional connection:

•  A warm family image reinforces trust and protection, while the encircling protective line with a “dead” mosquito graphic (electrocuted spark) dramatizes effectiveness.

Visual impact:

• Dynamic background lines and extended X‑arrows lend power and movement to the pack.

Innovation in packaging:

• A refill‑bottle shaped window retains category cues, showcases the real product, and makes the pack instantly recognizable.

Mast head:

• New mast head design signals advanced technology and product evolution.

Impact & Results
The redesign delivered a bold brand transformation. On‑shelf recall improved, consumer engagement rose significantly, and Maxo’s brand perception shifted to one of premium, tech‑forward family protection.