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Scott Disinfecting Wipes
Regional Packaging for Singapore & Malaysia
Kanchize Design Studio was commissioned to refresh the packaging of Scott Disinfecting Wipes for the Singapore and Malaysia markets. The brief was to create a vibrant, functional design system that ensures clear variant differentiation, shelf standout, and easy consumer navigation - all while reinforcing the brand’s hygiene promise.
Our Creative Solution
We developed a dynamic and intuitive pack design with a strong focus on usability and impact:
Colour-Coded Variants:
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Bright, clean colours like green and blue cue freshness and help consumers instantly identify the product type.
Illustration & Mascot Integration:
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The Scott elephant mascot adds friendliness and trust, supported by clear usage icons.
Front-Facing Claims:
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Prominent callouts like Kills 99.9% bacteria and Cleans & Disinfects with One Sheet build quick credibility.
Infographic-Driven Back Panel:
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Easy-to-scan icons visually explain features, usage areas, and safety—enhancing user confidence.
Premium Visual Language:
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Layered graphics and a sleek layout strike the right balance between visual appeal and informative clarity.
The Result
The redesigned packs now stand out in crowded retail aisles, improving brand recall and functionality. The visual clarity and premium cues helped position Scott as a modern, reliable solution for everyday hygiene needs in Southeast Asian homes.
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