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Tata GoFit Apple Cider Vinegar
A fresh take on everyday health
Tata Consumer Products partnered with Kanchize Design Studio to design packaging for its Tata GoFit Apple Cider Vinegar, a new addition to its growing wellness portfolio. The brief was to create a clean, contemporary design that communicates health benefits, stands out in the functional foods category,
and aligns with the GoFit sub-brand’s active, lifestyle-oriented positioning.
Our Creative Solution
Concept
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Functional wellness with a modern, minimal edge
Design Language
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Clean typography, dynamic typography based structure and intuitive visual hierarchy
Color Strategy
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A fresh green-white-red palette symbolizing health and natural purity
Key Visuals
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Prominent apple cues, clarity in benefit messaging, and bold sub-brand placement.
The Result
A clean, modern design language that champions everyday wellness. Tata GoFit Apple Cider Vinegar now speaks to health-conscious consumers with clarity and confidence, while reflecting the brand’s commitment to simplicity, functionality, and trust.
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