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Glow & Lovely Powder Finish Crème

Redefining freshness & functionality through impactful packaging design

Glow & Lovely teamed up with Kanchize Design Studio to design the Powder Finish Cream-Gayatri Edition. The pack features a distinct, matte look that sets it apart from the core range, highlights the powder-finish benefit, and appeals to regional consumers through both visual and tactile cues.

Our Creative Solution:
We crafted a visual identity that is bright, approachable, and format-specific.

Concept

  • A youthful take on beauty, focused on freshness and ease of use

Design Language

  • Minimal yet expressive layouts tailored for mass-market FMCG shelves

Colour Strategy

  • Lavender and pink hues to reflect softness and lightness.

Key Visuals

  • Giving main focus to textures and swatches to indicate the product finish and also soft matte cues along with clean and bold typography and branding.


Impact and Results:
The final pack delivered clear visual distinction from the core range. With its approachable visuals and matt soft-tone cues, the pack resonated with new users seeking lightweight, everyday skincare. With the portfolio extension of Glow and Lovely the Brand was perceived to be evolving with modern day needs and technology.

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