Our Creative Solution:
​As a leading creative studio in Mumbai specializing in branding and packaging design, Kanchize developed a distinctive and elevated visual language.

 

• ​Brand identity rooted in the Ayurvedic concept of gunas (qualities), reinterpreted for modern rituals

• A thoughtfully designed lotus symbol, where five strokes represent the five elements, and the central kali (bud) form evokes youth, beauty, and transformation

• A copper-toned colour palette referencing purity, healing, and copper’s traditional role in Ayurveda

• ​Minimal typography and refined layout to express calm sophistication and clean luxury

• Elevated product sensorials and tactile elements to build trust, ritual, and indulgence
   

Impact and Result:
Nyveda launched as a refined, rooted Ayurvedic brand - Made in India, for the world.
The design language successfully bridged heritage and modernity, enhancing shelf presence, building category distinction, and resonating with the growing community of mindful wellness consumers.