Our Solution :

We redesigned the pack by organizing existing visual elements into a more structured,

benefit-led system, shifting from a generic brightness story to a focused Colour Shield narrative, while introducing flowers as a freshness cue, balancing performance

(cleaning + protection) with sensory appeal (fragrance + freshness), without altering

the brand’s recognizable identity.

 

Approach :

Instead of a complete overhaul, we took an evolutionary design approach preserving familiar brand cues while restructuring the layout and communication for better clarity, impact, and scalability.

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Packaging Design Strategy:

The design introduces Colour Shield as a key visual asset, supported by intuitive icons for clearer benefit communication, while building a stronger visual hierarchy using existing elements rather than adding new ones.

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Key Design Shift:

The redesign transforms the packaging from an unstructured burst to a more organized layout, from a single claim to layered communication, from a purely visual-heavy approach to insight-driven storytelling, and from just brand recall to a stronger combination of brand and benefit recall.

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Impact & Results

The redesigned packaging elevates shelf presence by reducing visual noise and improving clarity. It strengthens brand recall, enhances consumer trust, and delivers a more modern, premium, and impactful retail experience.