Axe collaborated with Kanchize Design Studio, a leading creative studio in Mumbai, to design a high-impact POSM unit for its Jungle Fresh body deodorant line.
 

Creative Highlights

• Artificial grass base evoking a raw, jungle-fresh vibe

• Header card, pop-up, and shelf strips designed for strong brand recall

• Bold black-green contrast and product-led visual storytelling

 

The POSM stood out in cluttered retail zones, reinforcing Axe’s edgy appeal and driving impulse purchases.