Axe partnered with Kanchize Design Studio, a creative studio in Mumbai, to design a disruptive POSM unit for its dynamic line of body spray called Axe Signature Intense.

 

Creative Highlights

• Sharp, masculine forms reflecting brand attitude

• Dark palette with neon accents for standout appeal

• Layered layouts, textured panels, and sleek typography

 

The POSM unit enhanced shelf presence, elevated product perception, and reinforced Axe’s bold, youthful identity across high-traffic retail environments.