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Vaseline lip care - rosy lips
Expressing Colour, Care & Freshness
Rosy Lips collaborated with Kanchize Design Studio, a leading creative studio in Mumbai, to launch a refreshing new lip balm variant that adds a rosy flavour to its portfolio. The brief was to create a packaging design that pops on shelf, stays true to the Rosy Lips brand, and communicates a playful, vibrant appeal to young consumers.
Our Creative Solution
We designed a bold and engaging pack that balances beauty cues with youthful energy:
Design Language:
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Round, fruity elements paired with graphic bursts express a fun, juicy personality.
Colour Strategy:
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Bright, appetizing colour palettes match the flavour profile—enhancing visibility and appeal.
Typography:
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Bright, appetizing colour palettes match the flavour profile—enhancing visibility and appeal.
Finish & Detailing:
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A glossy pack surface and well-placed illustrations build sensory appeal and flavour recognition.
Impact & ResultsThe variant gained instant shelf standout and successfully connected with a younger audience—strengthening Rosy Lips’ position in the competitive lip care market.
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