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Lotus Herbals Youth Rx
Anti - Ageing Range
Packaging the Promise of Youth
Lotus Herbals collaborated with Kanchize Design Studio, a creative studio in Mumbai, to craft the branding and packaging design for the Youth RX anti-ageing range—including a nourishing night crème, foaming gel, and activating serum. The challenge: create a visual story that bridges Ancient recipes roots with cutting-edge science.
Our Creative Solution
Concept
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A stylised hourglass sand clock—symbolising time and ageing—was simplified and embossed onto the FOP as a signature brand asset
Design Language
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A tactile sandy texture on the form and graphics elevated sensorial cues
Colour Strategy
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Introduced “Sand Gold,” a refined shade of gold, paired with signature purples to evoke clinical efficacy with luxury.
Typography
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Scientific yet approachable, balancing efficacy with everyday trust.
Impact and Results
The new packaging reinforced Youth RX as a credible, aspirational choice for modern women. It elevated brand perception, boosted shelf visibility, and aligned seamlessly with Lotus Herbal’s growing presence in premium skincare.
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