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Liril Redesign - Branding and Packaging
Designed to Dive In — Freshness in Motion
Hindustan Unilever partnered with Kanchize Design Studio to revitalize Liril’s identity across soap bars and body washes. The objective was to infuse youthful energy and sensorial excitement into the brand while honouring its iconic legacy of freshness.
Our Creative Solution
We designed a bold and engaging pack that balances beauty cues with youthful energy:
Concept
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Inspired by the iconic “waterfall dive,” we positioned Liril as a bold, movement-driven brand built around adrenaline and freshness.
Logo Design
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Crafted with expressive, tilted typography that feels in motion — like each letter is diving, with shadows enhancing legibility.
Visual Language
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Free-flowing strokes, floating ingredients, and underwater-inspired labels capture a lively, sensorial feel.
Colour & Texture Strategy
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Each variant delivers freshness through texture — from icy mint cubes to berry scrubs and microbubbles.
Impact & Results
The redesign elevated shelf impact, strengthened brand recall, and emotionally reconnected Liril with a new generation—cementing its position as a bold, sensorially rich choice in personal care.
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