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Lindt New Pack -
Graphic Suggestion
Reimagining Indulgence for a Visually Led World
As part of a strategic pitch, Kanchize Design Studio proposed refreshed packaging graphics for Lindt, aiming to to create a combo pack of 2 flavours chocolate in one outer carton.
Our Creative Solution
Concept:
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Modernised the idea of indulgence with a warmer, more inviting expression of luxury. we seamlessly and in decluttered way made graphics of 2 flavours come together on the outer carton.
Design Language
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Featured realistic renders of Lindt chocolate cubes paired with key ingredients for strong flavour association.
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Balanced classic elegance with a clean, adaptable layout
Visual Strategy
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Designed graphics to be modular and easily extended across POSM and other brand touch points.
Colour Strategy
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Maintained rich browns and golds while enhancing contrast for better shelf impact.
Impact & Results
The concept elevated visual storytelling and made indulgence instantly relatable, all while staying true to Lindt’s premium positioning. It offered a flexible design system that could seamlessly scale across campaigns, reinforcing Kanchize’s strength in global packaging design.

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