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Lotus Lip Lush
Refreshing Lip Care, Designed to Delight
Lotus Herbals collaborated with Kanchize Design Studio to reposition its lip balm range for a younger, trend-savvy audience. The objective was to create a fun, playful packaging identity that reflected natural ingredients and sensorial textures while standing out in the crowded personal care market.
Our Creative Solution
We designed a bold and engaging pack that balances beauty cues with youthful energy:
Concept
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Reimagined Lip Lush as a youthful, juicy, fruit-forward lip care experience.
Design Language
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Used soft curves and playful layout mimicking the feel of a lip swipe.
Colour Strategy:
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Bright, candy-inspired hues representing fruit variants and flavour.
Typography
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Rounded, energetic letterforms with a bold logo structure for recall
Impact & Results
The packaging helped Lotus Herbals reposition Lip Lush as a fun and nourishing choice. The vibrant aesthetic improved shelf standout, brand engagement, and consumer recall—building strong differentiation in the lip care segment.
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