Heritage Creamy Shake

Heritage partnered with Kanchize Design Studio to design the packaging for their new Gen Z–targeted Creamy Shake line. What we delivered was more than packaging design,

we created the world of CreamyVerse, a tech-driven packaging solution that transforms every bottle into an interactive brand experience.

Our Creative Solution:

The Strategy :

We repositioned the milkshake experience from a casual drink to a cultural trend, turning the "teetotaler party" concept into a high-energy "Heritage Milkshake Party" for Gen Z.

The Connected Tech:

By scanning a QR code on the pack, consumers enter the Creamy Verse a dynamic digital platform featuring interactive games and rewards.

Continuous Engagement:

Because the packaging is digitally connected, the brand can refresh engagement hooks and marketing campaigns over time without ever needing to print new packaging.

360° Amplification:

The digital ecosystem bridges the gap between offline activations at Heritage parlours

and online community building via social media.

This is the power of clever, tech-driven design:

maximizing launch impact while optimizing your budget.