NEW exo dishwash
Brief :
The client brief was to expand the EXO Dishwash portfolio with new variants which are formulated with new technology “Power of Bio-Enzymes”, reinforcing the brand’s performance positioning and innovation-led appeal.
Approach :
To align with the brief, we strategically revamped the overall look and feel to enable a cohesive Range Design System. We transitioned the existing mono-variant architecture into a scalable portfolio framework, without alienating from the core design language and established brand equities.
Our Solution :
Leveraging our expertise in brand architecture and packaging systems, we redefined the visual language to feel sharper, more powerful, and technologically advanced, clearly signaling the upgrade in performance. Every design decision was rooted in strengthening brand equities while future-proofing the portfolio.
Colour Strategy :
We anchored the bottom half with EXO’s iconic green as a consistent color block, creating strong shelf blocking, immediate brand recognition, and a cohesive Range System across all variants.
Packaging Design Strategy :
To build a distinctive memory structure, we extended the ‘X’ from the EXO logo into the utensil, visually symbolizing targeted, high-impact action. This device not only elevates the perception of efficacy and innovation but also establishes a signature, an ownable design asset unique to EXO, enhancing recall and long-term brand distinctiveness.
Fluid Design System :
A modular architecture that adapts seamlessly across round and rectangular formats. Unified by core brand colors and clearly differentiated through variant colours, the system is cohesive, scalable, and future-ready.
New Exo dishwash is thoughtfully crafted by Kanchize Design Studio. This packaging system is designed to support new propositions and portfolio expansion.
