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Dr.wool
Branding and Packaging
Specialized Care for Delicate Fabrics
Jyothi Labs entrusted Kanchize Design Studio with creating a packaging design that reflects its premium positioning as a fabric-care specialist — designed especially for woollens and delicate garments. The objective was to communicate delicate-care efficacy, trustworthiness, and modern sophistication in a crowded laundry detergent market.
Our Creative Solution
Soft & Fluid Visual Language:
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Winter related visuals and smooth curves evoke gentle cleaning and fabric softness, distinguishing it from regular detergents.
Colour Strategy:
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A clean, soft palette conveys purity and care — subtly differentiating the product as gentle, fabric-safe detergent rather than a regular harsh wash.
Visual Language
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A clean, soft, and premium visual language that feels gentle, modern, and fabric-safe.
Clear Benefit Communication:
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Iconography and label messaging highlight key product claims (e.g. “wool-safe”, “delicate care”, “pH balanced”) to build consumer trust.
Impact & Results
The new packaging elevates Dr.Wool’s presence on shelf and enforced its identity as a specialized, premium detergent for delicate fabrics. The design helped the brand stand out in the fabric-care segment and appeal to consumers seeking gentle, garment-safe solutions.
As a leading creative studio in Mumbai, Kanchize combines insight-driven branding design and packaging design to create functional, elegant, and category-defining solutions.
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