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Vim Eco Pack with Offer

Reimagining Everyday Utility with Purposeful Value

Unilever partnered with Kanchize Design Studio to amplify visibility and drive retail preference for Vim’s Eco Tub Pack, with a focused brief: highlight the free scrubber offer while reinforcing the eco-conscious, low-wastage tub format.

Our Creative Solution

Concept

  • Positioned the offer as a smart value-add that complements Vim’s sustainability promise

Design Language

  • Created a compact, no-fuss visual architecture to keep communication clean yet bold

Material & Format

  • Retained the minimal-waste, reusable tub format as the hero structural element

Colour Strategy

  • Used high-contrast bursts of yellow and green to cue freshness, hygiene, and visibility

Offer Highlight System

  • Designed a unique scrubber flash window on the FOP—half printed scrubber visual, half transparent—to simulate a real scrubber, drawing instant attention


Impact & Results 
The design enhanced stacked shelf visibility and improved offer communication without compromising sustainability cues. It reinforced Vim’s innovative edge in everyday cleaning, resulting in improved shopper engagement and strong retail presence.

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